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Instagram Video Size, Length and Format
Instagram Video Size, Length and Format

Instagram Video Size, Length and Format

by Aiden Anderson
29 Apr 2024

In today's digital age, social media platforms, like Instagram, serve as dynamic stages for individuals and businesses alike to showcase their creativity, products, and stories.

As the platform continues to evolve, understanding the nuances of Instagram video size becomes increasingly vital for maximizing content impact and audience engagement.

This concise guide dives into the optimal dimensions, video formats, and strategies to boost your content's effectiveness. Whether you're a marketer, influencer, or content creator, understanding Instagram video specs is essential for connecting with your audience in the most engaging way possible.

Types of Instagram videos

In the realm of producing content on Instagram, videos have become a vital asset for driving engagement and expansion. However, not all videos are created in the same way. Knowing the different types of posts available on Instagram can help you choose the right one for your brand.

Here are some popular types:

Feed Videos.These are shown on users' main feed and are ideal for sharing engaging content, such as product demos, tutorials, or behind-the-scenes glimpses.
IGTV Videos.Allow for longer-form videos. They are typically more in-depth and can include vlogs, interviews, tutorials, or episodic content. These videos can be accessed from a dedicated IGTV tab or through the explore page.
Reels.Small, entertaining videos, often featuring music, effects, and quick transitions. Reels are perfect for showcasing creativity, humor, and trending challenges. These videos are showcased on the Reels tab and can also be found in the explore feed.
Stories.Short-lived videos that are located at the top of users' feeds and disappear after 24 hours. Stories are great for posting updates, teasers, and quick snippets of your day.
Live Videos.Real-time broadcasts that enable direct interaction with your viewers through comments and reactions. Live videos are excellent for hosting Q&A sessions, product launches, or sharing events.

Each type of Instagram video offers unique opportunities for creativity, storytelling, and audience engagement. By leveraging the features available on the platform, content creators can effectively connect with their audience and build a strong and engaged community on Instagram.

Instagram video dimensions

For those new to Instagram, determining the optimal video measurements may feel overwhelming. But don't worry, we've got you covered. Explore the necessary details regarding the Instagram file size limitations.

Feed Videos

Aspect Ratio1:1 (Square) or 4:5 (Vertical)
Resolution1080 (width) by 1080 pixels (height) for square videos. 1080 (width) by 1350 pixels (height) for vertical videos.However, you can also post landscape videos, which are around 1080x608 pixels.
Maximum File Size4GBFor the best possible viewing pleasure, we advise keeping your videos under 100MB.
Maximum Video Length60 minutes

Instagram Stories Video Size

Aspect Ratio9:16 (Vertical)
Resolution1080 (width) by 1920 pixels (height).If you're uploading a photo instead of a video, the recommended size is 1080 x 1350 pixels.
Maximum File Size4GB for video, 30MB for picture.
Maximum Video Length15 seconds per story frame (can create multiple frames for longer videos).

Additionally, bear in mind that Instagram stories are designed for vertical viewing, so be sure to hold your phone upright when capturing or snapping pictures.

IGTV (Instagram TV) Video Size

Aspect Ratio16:9 (Horizontal) or 9:16 (Vertical)
Resolution1080 (minimum width) by 1920 pixels (maximum height) for vertical videos. 1920 (width) by 1080 pixels (height) for horizontal videos.
Maximum File Size650 MB (up to 10 minutes), 3.6GB (up to 60 minutes)
Maximum Video LengthUp to 60 minutes for verified accounts, up to 10 min for others

Instagram Reels Video Size

Aspect Ratio9:16 (Vertical)
Resolution1080 (width) by 1920 pixels (height)
Maximum File Size30MB
Maximum Video Length90 seconds per reel

Live Videos on Instagram Video Size

Instagram automatically adjusts the video dimensions based on your device's screen size and aspect ratio. There is 4 hours time limit for live videos, but shorter broadcasts are generally recommended for better audience engagement.

Why do Instagram video size requirements matter?

Businesses and individuals are constantly looking for ways to engage with their audience through visual content, including videos. However, not many people realize the significance of following Instagram's standards for video dimensions.

  • Ensure an optimal viewing experience

When you upload a video to Instagram, it goes through the compression process that reduces its file size to make it load faster. If the video is not in line with the recommended size, it may end up looking pixelated or distorted. This will lead to a poor result in a subpar presentation for your viewers.

  • Videos that meet Instagram post size perform better on the platform

Instagram's algorithm favors content that performs well, and this includes videos. By employing the recommended dimensions, your content is more likely to be shown on users' feeds and explore pages, ultimately increasing your reach.

  • Saves time

Imagine putting in hours of effort to create a top-notch post, only to discover that it falls short of Instagram video ratio standards and must be re-edited. This not only wastes time but also affects your productivity.

By being aware of the Instagram video specs beforehand, you can save yourself from unnecessary frustration.

How to change Instagram video size?

Video Candy is a versatile tool that allows users to edit and adjust various aspects of their videos, including size, to meet Instagram's specifications. Cropping and compressing your files before uploading them to Instagram can help resize videos without sacrificing quality.

Here's how you can adjust Instagram video resolution:

  1. Access the online video resizer through any browser.
  2. Upload your clip by either clicking the "+Add File" button or simply dragging and dropping it.
  3. Choose the preferred method: opt for preset dimensions, or specify the desired width and height. Enable black bars if needed.
  4. Begin the cutting process by pressing "Export".
  5. Preview the resulting video. If adjustments are necessary, simply tap "Back to editing".
  6. Once satisfied with the output video, click "Download". You also have the option to continue modifying your clip or start over if needed.

Resize Instagram video

See how to reduce the Instagram video size:

  1. Go to the compressor within your web browser.
  2. Click the "+Add file" button to upload your footage or just drag and drop it.
  3. It will start compressing automatically. If you are satisfied with the preview result, you can proceed to download or continue editing.

Compress Instagram video

With Video Candy, changing the file size for Instagram has never been easier. Say goodbye to awkwardly cropped or stretched videos and hello to perfectly sized content that will impress your followers. Give it a try today!

Instagram video length

Video length limits are designed to enhance the user experience by ensuring that content is concise and engaging. By adhering to these guidelines, you help maintain viewers' interest and prevent them from becoming bored or overwhelmed by lengthy videos.

Adjusting video size for Instagram can be done using various editing tools and techniques.

Here's a step-by-step guide on how to trim video:

  1. Open the trimming tool using any browser of your preference.
  2. Click the "+Add File" button and pick the video you wish to edit.
  3. Select between two options: "Extract Segment" or "Remove Segment".
  4. Adjust the sliders or input timeframes to precisely cut the video.
  5. For a smoother transition, enable "Fade to black". If needed, opt for "Audio Fade In/Out".
  6. When ready, initiate the video trimming process by clicking "Export".

Trim Instagram video

Instagram video size hints

Are you tired of always having to trim or crop your videos to comply with Instagram's specifications? Well, here's some hacks for you!

  • Keep your videos concise and engaging. While there are time limits for each type of Instagram post, filming shorter videos often perform better due to smaller attention spans.
  • Instead of posting one long video, break it into segments and post them as a carousel.
  • Shoot your video in vertical format rather than horizontally. By following this method, when you add it to your Instagram story, it will fit perfectly without any black borders. Plus, vertical videos tend to perform better on Instagram as they are optimized for mobile viewing.

So there you have it, four simple tips to make your video posting experience a lot easier and more efficient.

BONUS. Instagram video formats

When discussing sharing videos on Instagram, there are precise guidelines and restrictions that users should be cognizant of. The video format should be carefully evaluated as one of the main factors.

There are three primary video file types that are supported by Instagram: MP4, MOV, and GIF.

  • MP4 is the most commonly used format and is recommended for best quality and compatibility with different devices.
  • MOV files are also supported, but they may not play smoothly on all devices.
  • On the flip side, GIFs are constrained to a 15-second time frame and could potentially have diminished quality.

For optimal appearance on Instagram, it is essential to edit and optimize your video format before sharing. This can be easily done with the help of an online video converter.

Follow the guide:

  1. Open Video Candy and locate the conversion tool.
  2. Press "+Add file" to upload the needed video.
  3. Select the format you want your video to be in. The process of changing the format will start automatically.
  4. Once the conversion is complete, get the resulting video to your device by clicking "Download file".

Convert Instagram video


Are there any specific guidelines for optimizing Instagram video performance?

Yes, in addition to adhering to Instagram's predefined video dimensions and length, it's essential to create engaging content that captures your audience's attention and encourages interaction. Use captions, overlays, music, and other creative elements to enhance your videos.

Can I repurpose content from other platforms for Instagram videos?

Yes, but make sure to adjust the content to meet video dimensions for Instagram, aspect ratios, and length limits. You may need to edit or reformat the footage to ensure it aligns with Instagram's requirements.

Can I post horizontal videos?

Yes, horizontal clips can be uploaded to the feed. Preferred size of such Instagram video is 1920x1080 pixels with a 16:9 aspect ratio.

Can I upload vertical video to Instagram?

Yes, such videos are suitable for Instagram Stories and Reels. Use dimensions of 1080 by 1920 pixels with a 9:16 aspect ratio.

Can I use high-resolution videos for Instagram?

Yes, Instagram feed supports HD videos. Keep in mind that larger file sizes may result in longer upload times.

Can I edit my Instagram videos after uploading them?

No, you can edit captions, tags, and other details of your Instagram videos even after they've been posted. However, once a video is posted, you cannot directly edit the visual content itself. If you need to make significant changes, you have to delete the original post and re-upload the edited clip.

Can I post images in reels and stories?

Instagram supports two main image formats: PNG and JPEG. These formats are widely used for uploading images to the platform and are compatible with its picture processing system.


In conclusion, mastering the intricacies of Instagram video size is important for creating captivating and engaging content on the platform.

By adhering to the recommended dimensions and aspect ratios for different types of posts, optimizing video length, and utilizing editing tools to enhance visual appeal, content creators can maximize their impact and reach on Instagram.

Additionally, using reliable video editing tools can make the process of resizing and formatting videos much easier. So go ahead and start creating amazing videos for your Instagram audience!

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What is included?
  • No watermark applied
  • Video editor + 40 tools
  • Unlimited downloads
  • Upload files up to 4 GB
  • High priority processing
  • 20 min processing time limit